Brand positioning
For your company to stand out from the crowd of competitors, to be recognizable in style - whether it's a visual on a social network or a message in the media, for your opinion, mission and values to be known by your target audience, you need to develop brand positioning.
Positioning is a strategy and a complete promotional tool. With its help the product acquires additional value in the eyes of buyers, increases the volume of target consumers who are loyal to you and even consider your company a lovemark.
Competently thought-out positioning will help you to present the product in the most favorable light, to form a positive consumer experience of interaction, to retain regular customers and attract new ones.
Tasks and stages of brand positioning development
Brand positioning is developed with the specific purpose of solving certain promotional tasks. With the help of such a tool you convey to consumers your strengths and advantages, explain the benefits of your trade offer in an understandable way.
Among other marketing tasks, which positioning will help to solve, are:
- Standing out from the competition thanks to an attractive image that evokes positive emotions in consumers.
- Assistance in determining the most promising and profitable line of business. All the efforts spent will be repaid by the rapid development of business and an increase in profitability.
- Strengthening the competitive positions of the product.
- A solid grounding in the market leader position or in the niche you represent.
- Setting clear goals that will serve as a good guide for developing a long-term business development strategy.
What is necessary for quality brand positioning work? First and foremost, determine the unique characteristics of the product and the specifics of service delivery. The positioning strategy always starts with the assessment and analysis of the market situation, competitive analysis, and identification and processing of current trends - both in the market in general and in your niche in particular.
Based on the aforementioned data, our experts will:
- Develop 5 hypotheses for the proposition and brand image. Each will be based on a unifying global idea, illustrated with detailed descriptions and concrete examples.
- Present all developed options for your consideration and approval. We will discuss the result of the work together and brainstorm the best idea and make a plan of concrete actions to achieve marketing goals.
- Finalize the result by creating a foundation for the brand - the key aspects for building the future strategy.
Developing brand positioning always implies upcoming changes - the approved promotion strategy and updated image of the company may require updates not only in product and visual style, but also in the way of doing business, building business processes, the level and specifics of service. Such comprehensive changes are necessary to consistently implement the newly created or updated brand image.
The positioning concept will allow you to:
- define the strengths of the brand and present them to the target audience in the best possible light;
- define the mission, goals and values of the brand;
- create loyalty and positive associations with potential customers and existing clients;
- strengthen your leadership position and differentiate yourself from your competitors;
- effectively promote the product and the company itself on the online and offline markets.
You will get
- A ready-to-implement brand positioning and development strategy for the next 3 years
- A detailed analysis of the target consumers and the points of influence on their decision making
- Highlighted competitive advantages
- Increased level of brand awareness
- 5 positioning hypotheses of your choice